Discover the World of Ouji Fashion: A Unique Blend of Androgynous Elegance

ouji fashion

Japan has a unique fashion style that derives from the word Ouji, meaning prince. It is often compared to the feminine lolita fashion but stands proudly as its own category. Ouji is the ultimate male counterpart to Lolita’s girlish charm. It boasts a combination of punk, pirate, gothic, and cute elements that create a plethora of looks. Ouji style is greatly inspired by historic men’s clothing styles from the 18th and 19th centuries, merged with contemporary and imaginative details. The feature that sets Ouji fashion apart is the pants, which are the centerpiece of any outfit. There are many variations and themes within the Ouji style that are worth exploring. Stay tuned for a deeper exploration of the exquisite world of Ouji fashion!

What is Ouji Fashion?

Ouji fashion is a type of fashion rooted in the wider Lolita fashion scene in Japan. It’s often referred to as the “boyfriend style” or “prince fashion” because it allows women to dress in a masculine, androgynous way. 

A core feature of Ouji fashion is the use of lace, ruffles, and bows on clothing to create an elegant and feminine aesthetic in a traditionally masculine style. 

Additionally, Ouji fashion draws inspiration from European nobility fashion, taking cues from items such as knee-length coats, petticoats, and knee-high socks, giving wearers the feeling of being a prince or noble from 18th-century Europe. 

Ouji fashion is also about connecting with others and has a strong community following in Japan, with events and groups dedicated to the style. It’s gaining popularity in the West, as more and more people discover the unique and elegant style of this fashion phenomenon.

The Essential Elements of Ouji Fashion

Ouji fashion is a Japanese fashion phenomenon that emphasizes androgyny through the fusion of feminine and masculine aesthetics. One of the key characteristics of Ouji fashion is the use of carefully selected clothing and accessories. 

  • Tailored jackets embellished with decorative buttons, embroidery, and lace are an integral feature of Ouji fashion. These jackets make the wearer look sharp and classy—fitting for a prince or aristocrat. 
  • High-collared shirts with ruffles or lace detailing fall beautifully on the anatomical differences of both men and women, offering a delicate touch to the elegance of the outfit. 
  • Short pants or knee-length skirts with suspenders offer an alternative to regular pants or skirts. The decorative suspenders add a touch of boyish playfulness while the skirt creates a balanced A-line silhouette. 
  • Knee-high socks or stockings add a sophisticated touch to the Ouji look. These socks are often adorned with lace or ribbons that echo the detailing on the jacket and shirt.
  • Victorian-style boots or shoes with a low heel complete the overall Ouji look. The boots or shoes have either lace-up or buckle fasteners and are commonly made from leather or suede, providing comfort and durability for the wearer.
  • Accessories such as top hats, bow ties, neckties, brooches, and pocket watches are the finishing touch that sets Ouji fashion apart from others. These details emphasize the European influences of Ouji fashion, contributing to the overall aesthetic of elegance and dapperness.

Difference between Lolita Fashion and Ouji Fashion 

Lolita fashion and Ouji fashion are two distinct styles within the Japanese fashion subculture. While they share some similarities, there are notable differences between the two:

Aesthetic Focus

Lolita fashion is known for its emphasis on a cute, doll-like, and feminine aesthetic. It draws inspiration from Victorian and Rococo eras, featuring frilly dresses, petticoats, lace, bows, and elaborate headwear. On the other hand, It focuses on a more princely and masculine aesthetic, taking inspiration from historic menswear of the 18th and 19th centuries. It incorporates tailored jackets, breeches or shorts, knee-high socks, and regal accessories.

Gender Association

Lolita fashion is traditionally associated with femininity and is predominantly worn by women. It aims to create a youthful, elegant, and doll-like appearance. In contrast, Ouji fashion is considered the brother-style or boy style of Lolita fashion. It is primarily worn by men but can also be embraced by women who prefer a more androgynous or gender-neutral look.

Silhouette and Clothing Pieces 

Lolita fashion typically features a bell-shaped silhouette with a fitted bodice and a voluminous skirt. The focus is on creating a romantic, doll-like figure. In Ouji fashion, the silhouette varies, but it often incorporates fitted or structured jackets, high-waisted pants or shorts, and knee-high socks. The clothing pieces in Ouji fashion are tailored and resemble historical menswear elements.


Both styles embrace accessories as integral components of the overall look. Lolita fashion often includes items like bonnets, head bows, lace gloves, parasols, and Mary Jane shoes. In accessories, such as top hats, cravats, waistcoats, pocket watches, and military-inspired accents are commonly incorporated to enhance the princely aesthetic.

Ouji Fashion Accessories

Waistcoat: The Statement Piece of Ouji Fashion

The waistcoat holds a prominent place in Ouji fashion, serving as a statement piece that instantly elevates the overall look. Often intricately designed and embellished, waistcoats add a touch of sophistication and elegance. They create a focal point that draws attention and showcases the wearer’s personal style.

Ribbon Tie: Versatile and Decorative

The ribbon tie is a versatile accessory that can be worn in various ways, adding a decorative element to the Ouji outfit. It is often paired with a high-collared shirt or blouse, creating a visually pleasing contrast. The ribbon tie’s delicate and feminine nature perfectly complements the androgynous charm of Ouji fashion.

Lace Choker: Symbolizing Elegance and History

Lace chokers are a popular accessory in Ouji fashion, symbolizing elegance and historical influences. They add a touch of refinement and serve as a nod to the rich cultural heritage that inspired this unique style. Lace chokers not only enhance the overall aesthetic but also evoke a sense of nostalgia, adding depth to the wearer’s chosen character.

Bow Hair Clip: Balancing Masculine and Feminine Elements

A bow hair clip is an essential accessory in Ouji fashion, striking a balance between masculine and feminine elements. It can be used to secure hairstyles or worn as an adornment, adding a whimsical touch to the overall look. Bow hair clips not only showcase attention to detail but also complete the Ouji ensemble, tying together all the charming elements.

Bottom Line 

Ouji fashion offers a captivating blend of whimsy and elegance, allowing individuals to embrace their inner prince or princess. With its androgynous charm, refined aesthetics, and rich historical influences, It provides a unique opportunity to express personal style while evoking a sense of enchantment and grace. Whether exploring European nobility-inspired clothing or incorporating delicate lace and bows, It invites individuals to step into a world of fantasy and self-expression. So, go ahead, embrace the whimsy, and let your inner prince or princess shine through the captivating realm of Ouji fashion.