How Does Furniture Photo Editing Improve Conversion Rate?

With the influence of the digital revolution, eCommerce has become the most popular source of shopping. Many industries are largely turning to the platform to showcase their offerings to a global audience. The furniture industry is no exception in this matter, as they are constantly looking for ways to improve their online presence, generate more leads and grow conversion.

To excel in online shopping, quality photos are an important aspect for retailers. These photos serve as a vital tool for website display and other marketing efforts, such as emailers, visual ads, and social media campaigns. And, the best way to improve the quality of such images is through post-production processes or editing. 

In this blog post, we will discuss seven ways in which photo editing can help with furniture image enhancement, which in turn will attract more customers and boost conversion rates.

How Furniture Photo Editing is Beneficial for Retailers?

• Removes Distraction

Furniture photographs may contain shadows, backgrounds, or other objects which may cause a distraction to the viewer. A distracted lead will eventually miss the details, and lose interest, which will result in a change in their buying decision.

Here, photo editing can help you! By utilizing photo editing, you can create a white or clear background, eliminate shadows, and refine the edges for clearer and more visually appealing images. With these adjustments, the product will stand out and be the main focus of the image, improving the buyer’s attention towards it.

• Creates Polished Images

Sometimes, furniture photos may lack luster or show certain flaws – that may be seen as detrimental or a misinterpretation of its quality to the viewer. Editing can help you attend to these imperfections. 

Editing helps in improving the color tone, creating light balance, and adjusting contrast. Apart from this, editing also helps remove or hide minute flaws that may affect a buyer’s choice. It makes the item in the picture look more polished and attractive.

However, such editing may require a higher level of expertise, i.e., to detect and work on these flaws and retain originality at the same time. For this, you can always seek experienced assistance from professional photo editors or photo retouching services. 

• Improves Consumer Experience

Your furniture store’s photos should be an enriching experience for customers, as dull or bleak photos will only hamper your brand’s reputation.

Well-edited product pictures, which are vivid and attractive, will help you seal the deal with your online customers. Additionally, it can ensure that product photos are an accurate representation of the actual product, which can help customers make informed decisions and lead to higher levels of customer satisfaction. All these help to instill trustworthiness in your brand and reinforce your product’s quality to the customer as well.

• Aids Social Media Marketing

Quality photos play a significant role in social media marketing for furniture retailers. And, photo editing can help to enhance the visual appeal of product photos, making them more attractive and engaging to potential customers. This can increase the likelihood of customers interacting with the posts through likes, comments, and shares, which can ultimately lead to increased visibility and reach for your brand.

Moreover, editing can help maintain consistency across all your social media profiles, which can create a cohesive and recognizable brand image. 

• Diversify Usage

Photo editing can help furniture retailers diversify the usage of their product photos by creating multiple versions, composites, resizing, and virtual staging. Here’s how!

• By using editing techniques, the editor can create multiple versions of the same product image, each with a different background or color scheme. This can help to showcase the product in different contexts, making it more versatile and appealing to a wider audience.
• Photo editing can also create composite images that feature multiple products together. This can help customers visualize how different pieces of furniture would look together, making it easier for them to make purchasing decisions.
• With virtual staging, an editor can place their products in different environments, such as in a living room or a bedroom. This can give customers a better sense of how the product would look in their own homes, further increasing the appeal of the product.
• Editing can also help resize and format pictures for different purposes, such as for use on websites, social media platforms, or print materials.        

• Establishes Brand Image

Furniture photo editing can assist you in creating a brand identity and reputation. This can be possible by setting brand guidelines and a quality benchmark for editing. You can also add a unique identity like a watermark, logo, etc. This leads to viewers identifying with your standards and brand consistency. 

These factors influence the viewer to follow your page and keep track of your page. As more consumers like and recommend your photos, it increases the social media base of your brand as well. This improved acquaintance with your brand, results in more sales.

• Increases Lead

As we have already discussed above, proper editing efforts result in increased traffic, whereas poorly edited images could lead to a loss of potential leads.

A well-edited image can make all the difference in how customers perceive a product. Professional editors have a trained eye for detail and can transform an ordinary image into a stunning visual that captures the essence of the product. By accentuating the key selling points and improving the overall aesthetics, they can make the product more appealing to customers, ultimately leading to more sales. 

This kind of photo editing can be done by only a professional editor or photo editing service provider. Now, as a seller, you have to choose between both, according to your own needs. However, if there are many photos to be edited, it is recommended to opt for a service provider. They can efficiently and cost-effectively edit bulk photos to perfection in a short amount of time.

How Hiring a Professional Service Provider Adds to the Benefits

Here are the advantages of hiring a professional photo service provider:

• It provides you access to a professional team with extensive editing experience.
• You do not need to worry about advanced tools and software when hiring furniture image editing services.
• Professional furniture photo editing services are also experienced in maintaining a brand’s identity and quality standards.
• Editing services are cost-effective and can save you a lot of time.
• It provides you with scaling flexibility. You can scale up as the customers increase in peak season or shift to a lower package in times of less business.
• These services can offer customizable plans that suit your needs.

Conclusion

Hopefully, this article helped you understand the importance of high-quality furniture photo editing in improving lead conversions. Proficient editing is crucial to developing an online or offline furniture product catalog. Therefore, you must have access to a team of skilled and experienced editors. Outsourcing furniture image editing services is a financially feasible option that can provide the best return on investment. By partnering with a reputable editing service provider, you can access a team of experts who can help enhance the visual appeal of your product photos, leading to increased engagement and, ultimately, more sales.